2026 Pink Friday • Shop Small • Support Local

About this event

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Kick off your holiday shopping LOCAL with Westside Pink Friday 2026!

This year, we’re making it even bigger with TWO weekends to shop, explore, and support local!

Preview Weekend: November 13th & 14th Pink Friday Weekend: November 20th & 21st

We’re bringing together 11 amazing Westside women-owned businesses for four days of festive shopping, giveaways, raffles, prizes, and community spirit.

Pink Friday is a nationwide movement created to encourage shoppers to support small and local retailers before the big-box rush of Black Friday — and this year, you’ll have even more time to discover everything our Westside businesses have to offer!

Here’s what to expect: – Shop Local First and find unique gifts, apparel, home décor, self-care favorites, and holiday must-haves – Pick up your Pink Friday Shopping Passport at any participating location – Your passport is valid BOTH weekends – Visit as many participating businesses as you can and collect stamps along the way – Turn your passport in at your final stop for chances to win prizes – A full passport earns an entry into our Grand Prize Drawing – Partial passports count too — earn one entry per stamp into our gift card giveaway – Meet the local women behind some of your favorite Westside boutiques and businesses – Enjoy special promotions, giveaways, raffles, and more throughout the event

Come out for Preview Weekend, come out for Pink Friday Weekend, or shop them both!

Help us kick off the holiday season by supporting the businesses right here in our own community.

SHOP LOCAL FIRST!

Participating Locations: Shop Charbon JC Boutique Perfect Little Peach Robben Florist Rustic Happiness Recycled Westside Metallic Giraffe Lou Lou’s Boutique Winning Moments By The Sea Salt Therapy H.I.V.E.

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From Jessica Castellini